why young generations love vertmouth

Vermouth has long been associated with classic cocktails and traditional aperitifs, but a new wave of vermouth is catching the attention of younger generations. One brand, in particular, is leading the charge—Vertmouth.

With its bold, citrus-forward profile and funky approach, it’s redefining how vermouth is enjoyed and why it’s becoming a must-have for the modern drinker.

A fresh take on tradition

For years, vermouth was seen as a drink for older generations, tied to its roots in classic European culture.

But Vertmouth is flipping the script. Made in northern Spain and infused with natural notes of orange and grapefruit, Vertmouth offers a refreshing departure from the more traditional sweet or bitter vermouths.

Its exciting, zesty flavor is perfectly aligned with the tastes of today’s younger audience—who favor natural, small-batch, and ethically produced drinks.

Packaging that stands out

One of the elements that makes Vertmouth truly unique is its elevated packaging, designed by renowned graphic designer Aleksi Tammi, based in London and Helsinki.

Tammi’s impressive portfolio includes work for global brands like Apple, Adidas, Converse, F1, MAC Cosmetics, Nike, Vogue, and The Weeknd, to name just a few.

His design for Vertmouth reflects the brand’s modern, creative spirit, making it as much a visual experience as a taste sensation.

Why young drinkers are loving Vertmouth

So, what’s driving the younger crowd to this classic drink with a modern twist? Here’s why:

• Natural ingredients: Vertmouth is made with carefully selected ingredients, aligning with the growing trend toward organic, small-production wines and spirits. Younger drinkers are more conscious about what they consume, and Vertmouth’s commitment to quality resonates with this audience.

• Funky, citrus profile: Traditional vermouths can be intense or overly sweet. Vertmouth’s funky, citrus notes make it a fun, easy-to-drink option. Whether sipped solo, over ice, or mixed into cocktails, it offers something unique.

• Perfect for casual gatherings: Gone are the days when vermouth was reserved for formal occasions. Vertmouth’s light, refreshing profile makes it the perfect addition to casual get-togethers, picnics, or laid-back dinners with friends. It’s a drink that feels celebratory without the formality.

A new way to enjoy vermouth

What sets Vertmouth apart is not just its flavor but the experience it offers.

It's not just about what’s in the bottle but who’s around the table. Vertmouth taps into the social aspect of drinking—sharing moments with friends, enjoying good food, and appreciating life’s simple pleasures.

This new generation of drinkers isn’t just looking for a drink—they’re looking for an experience.

Vertmouth provides that, whether it’s enjoyed at a café in Paris, a casual gathering in Porto, or ordered online and shared at home.

How to get your hands on vertmouth

If you’re curious about trying Vertmouth, it’s easier than ever to get it online.

Available in single bottles or boxes, Vertmouth is the ideal choice for those looking to explore something different from the typical wine or cocktail options. It’s not just a drink—it’s an experience waiting to be shared.